Welcome to A Child’s Hope Foundation. This brand guide is here to be your reference on how to communicate with our audiences, whether that’s by in-person, text, or visual communication.
Mission
We believe no child should be abandoned to raise themselves. That’s why A Child’s Hope Foundation exists, to equip orphaned and vulnerable children with skills, resources, and community so they can improve the trajectory of their lives.
We do this by offering trainings, building communities, engaging volunteers, and exciting donors, so capable caregivers are supplied with skills, resources, community, and ultimately, hope. All of this is delivered through our Thrive Program, which gives caregivers the tools they need to help the children in their care heal from trauma, gain practical skills, and elevate their futures.
Vision
Why
We believe no child should be abandoned to raise themselves.
How
We help kids thrive by helping their care providers.
What
We equip care providers and their kids with skills, resources, and community; transforming despair into hope.
Tagline
Let's Elevate How The World Cares For Orphaned Children
Our Brand is...
Impactful
Empowering
Community
Personality
We are caregivers.
In every way, we communicate with our audience from a caregiver perspective, being sure to provide clear and helpful information, in an endearing, supportive, and cheerful manner.
We are also sages.
This means we can offer our expertise–based on our many years of doing the job–to people interested in helping the children. Being a sage doesn’t mean having all the answers, but rather having the wisdom to find the best solutions wherever possible.